Media spotlight too hot to handle
So the Browns are limiting media access to the club’s rookie minicamp this weekend.
Local media are welcome, but there will be no live video. And national writers, with a few exceptions, are being told they are not welcome.
Someone needs a lesson in public relations.
The reason for the clampdown, of course, is quarterback Johnny Manziel. The media can’t get enough of the young man.
And what do the Browns, a team hungering for any kind of media exposure, do? They shut it down.
Perhaps it’s the possibility of a circus atmosphere that scares them. If that is the case, then why did they draft the most polarizing figure in the college draft?
Rather than embracing the spotlight, the Browns are running from it as fast as they can. And there is no good reason to.
They could use the minicamp as a dress rehearsal for the media onslaught that certainly will be coming when training camp begins in late July. Make mistakes now and correct them by the time TC starts.
Do the Browns’ PR folks think Manziel can’t handle the media? Didn’t seem to cause him any problems at Texas A&M. What makes Cleveland any different?
The national exposure, whether the Browns like it or not, is there. No reason to turn a blind eye to it. By doing so this weekend, they expose themselves as amateurs to the national media.
Browns fans complain the team does get any national publicity. Now that Manziel is aboard, that will change in a hurry. Don’t run from it. Only problem is the Browns’ PR machine seems ill equipped to handle it.
The club needs someone other than Jimmy Haslam III, who has his own PR problems elsewhere, to call the shots on this one. Whether it's a consulting firm or just someone who specializes in handling such problems, the Browns need help.
This is the club’s chance to make a big splash on a national level, the chance to put Cleveland back on the National Football League map once again, and they are blowing the opportunity.
Want to be like the big boys? Well, then, act like it.