Worry about team, Freddie, not leaks
Freddie Kitchens basically declared war on the media Monday
following training camp practice, targeting leaks.
“The days of inside information and the days of unnamed
sources and stuff like that have ended,” the Browns’ head coach told the
assembled media at the club’s Berea headquarters. “You are not going to get any
information like that ever (from) anybody.
“If I ever see it, they’re fired immediately. That’s the way
we’re running this organization. I can take it. (General Manager) John Dorsey
can take it. We will not crack. I promise you.”
To which I say, “Good luck.”
That’s like waving a gigantic red flag in front of the
people whose main job is to dispense as much information about the team as
possible. Mass media these days dictates knowing as much as possible as soon as
possible.
Leaks have been around for decades, even centuries. Whether
it’s the sports world, political world, entertainment world, business world or
any world that deals with the media, they cannot be stopped.
Unnamed sources, sources familiar with a situation speaking
only if granted anonymity, are the lifelines to journalists, both the print
media and electronic media. That’s just the way it works.
I know because I worked on both sides of the media aisle for
more than 40 years. Leaks these days are different than when I was involved
only because there are so many more outlets.
Kitchens’ warning apparently stems from an interview former Browns
offensive line coach Bob Wylie did with a national talk radio show a few days
ago. It dealt critically with the inner workings of last season’s team and was
not flattering.
Kitchens, sounding more like a dictator than football coach,
can try all he wants to stop leaks. It won’t work. Savvy journalists will
always find out a way to ferret out a story. They have ways of protecting
leakers.
It happens all over the sports world, especially when some
executive, be it a coach, a manager or a front office heavyweight, wants to put
pressure on a person or people in the organization and “leaks” important
information.
Leaking from the top is not exactly new in the business
world. Happens all the time. The least suspicious person, of course, is the top
dog; the guy (or gal) at the top of the food chain. If it’s a means to an end, it will be leaked.
And there is no way Kitchens or anyone else in the Browns’
organization is going to stop an angry player agent, for example, from getting
something off his chest by picking up his cell phone and contacting a friendly
(to him) media type.
That’s often times how stories are broken on all fronts.
Cultivate relationships with those on the periphery. Help me and I’ll help you.
Sort of a quid pro quo.
So good luck, Freddie. It sure looks as though you have no
idea how the media operates. But you have succeeded in one area: Scaring
everyone on your coaching staff and a few front-office types. Concentrate on
coaching your football team and don’t worry about the leaks. They’re coming.
Prediction: This will not end well.
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