Putting an amateur in charge is wrong move
So far, so good with Hue Jackson’s molding of his coaching
staff.
Next up, selecting a player personnel chief (technically
vice president of personnel), an exercise hampered by the dictum that newly
minted executive vice president/football operations Sashi Brown is solely in
charge of the 53-man roster.
Whoever nails the personnel job is certain to be someone who is either
young and upcoming with designs on some day being a general manager or a
veteran personnel man who is either recently unemployed or looking to move
sideways.
Therein lies a big problem. No, make that a huge problem.
The Browns will operate this season without a general manager. As a rule, GMs around the National
Football League have sole control of the 53-man roster and are in charge of the
college football draft.
That role now will be filled by Brown, the team’s general
counsel and salary cap specialist before being bumped higher in the ivory
tower. Hardly qualifications for such an important job.
Someone who does not have a football background should not
handle the look of the roster, which will be liquid throughout the season. That’s
courting disaster. Brown, at least according to his job description, has the
final say in all personnel decisions.
“This is my 12th season coming up,” he said.
“I’ve been involved in a lot of decisions in terms of how you build a roster.
We think that’s as strategic as it is important to have the evaluations of players.
That’s the strength I bring in terms of strategy of it.”
Basically, Brown will perform the duties of a general
manager when it comes to shaping the roster, relying on the opinions of
coaches, player personnel people and his own observations.
“That really is my role to bring all the information together
and make the best strategic decision each and every time,” Brown said. “That’s going
to mean . . . only in part . . . using analytics but largely based on talent
evaluation.”
So what experience in evaluating that talent does he bring
to his new job? None really except maybe gleaning a tidbit or two from conversations
with those far more knowledgeable in what to look for in evaluating players.
He believes studying more film will help, as well as leaning
on the opinions of the coaching and scouting staffs. All well and good except for
one very important problem.
Let’s say, for example, the coaching staff bends one
way on a certain player or players and the scouting crew bends another. Who
breaks the tie?
Frankly, I’d much rather have someone who has been in a
position previously to make such important decisions than someone who is a comparative
rookie, someone whose knowledge of the game barely scratches the surface.
It’s understandable that owner Jimmy Haslam III appreciated the work of
Brown over the years and wanted to reward him. But to put him in charge of the most
important aspect of the team is inviting a mountain of trouble.
Disagreements within the organization will start almost immediately when
free-agent season begins, continue into the spring with the college draft and morph into minicamps, training camp and well beyond.
In those rare moments when all sides agree, Brown can kick
back and enjoy the fruits of his job. But when philosophical fights break out
between stubborn football people, and you can be certain they will, who breaks
the tie?
Not Haslam. He’s already had his mulligan with the massive mistake on
Johnny Manziel. No, breaking that tie will be Brown, an attorney who
probably feels more comfortable in a courtroom than he does making important
personnel decisions for a professional football team.
The losers of those squabbles will harbor anger, closeted
and otherwise. You can bet most of the blame will be placed on someone who has
never been in a position to overrule those who have been in the game much
longer and have a greater understanding of what it takes to build a strong
roster.
Brown counters that notion. “The one thing people will say
about me is I do work across departments well and I’ll be able to keep them
aligned strategically and get a consensus and the best possible decisions,” he
said.
Good luck, Sashi. You have no idea of the problems that lie
ahead.
I wondered how long it would take you to lose the optimism.
ReplyDeleteAnd your optimism has fully returned?
ReplyDeleteHave I disappointed you or confirmed your suspicions?
My only excuse is I can't help myself. I'm just wired that way. You know I'm a half-empty guy.
My optimism returns every year. If it didn't, I would have changed teams years ago.
ReplyDeleteIt's sorta like Groundhog Day, no?
ReplyDeleteWash, rinse, repeat.
ReplyDeleteThat's a dangerous formula, especially for rabid Browns fans.
ReplyDeleteBut its the hand we've been dealt since 1999.
ReplyDeleteAnd that is the problem. It's been the wrong hand for 17 years running and a good bet to reach at least 18.
ReplyDeleteAhh, there you go again. I knew it was too good to last!
Delete